Super Bowl thriller was the most-watched program ever, averaging 123.4 million viewers
The longest Super Bowl game will also go down as the most-watched program in television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory … Read more
