Spotify is launching a Spanish-language version of its “AI DJ” feature. The new Spanish-language voice has been provided by Spotify’s senior music editor, Olivia “Livi” Quiroz Roa, with users able to switch between hearing Livi or Xavier “X” Jernigan, another Spotify staffer who voices the English-speaking DJ variant released in February 2023.
The feature uses an AI-generated voice to create radio-like commentary that provides users with additional context and information about the song they’re hearing, which Spotify says makes listeners less likely to skip to another track. This commentary is paired with an endless playlist of personalized music recommendations that change based on user activity, such as if users switch to different genres or artists.
The Spanish-speaking DJ will be available to Premium users in select Latin American and Spanish markets, alongside regions where the English-speaking DJ feature has already launched. This follows price increases being applied to Spotify Premium subscriptions for both US and international users in recent weeks, which Spotify said would allow the company to “continue to invest in and innovate on our product features.”
