Southeast Asia is the top choice for firms diversifying away from China

Skyline, Ho Chi Minh City, Vietnam

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Southeast Asia has emerged as a top choice for firms looking to diversify production away from China, including Chinese companies, amid escalating tensions between Washington and Beijing.

“Southeast Asia is well-placed to benefit significantly from the China+1 phenomenon as both foreign and Chinese companies diversify their supply chains and operations,” said Kuo-Yi Lim, co-founder and managing partner of Southeast Asian venture capital firm Monk’s Hill Ventures.

“Geopolitical [tensions have] accelerated these activities, which started during the Covid lockdowns,” Lim added.

The “China Plus One” strategy seeks to reduce the risks associated with total reliance on China’s market or supply chain through diversifying manufacturing operations, expanding into other countries even as companies’ maintain a presence in China.

This has spurred greater investments into the ASEAN bloc. Foreign direct investments into the ASEAN economies of Indonesia, Malaysia, Philippines, Thailand, Singapore and Vietnam rose to $236 billion in 2023 compared with an annual average of $190 billion between 2020 and 2022, OCBC economists said in a May report.

The inflows mostly came from the U.S., Japan, European Union as well as Mainland China & Hong Kong.

“The ASEAN-6 region has benefited from a diversification of global and regional supply chain as well as the adoption of ‘China+1’ strategies. FDI inflows from Mainland China and Hong Kong SAR into the region have risen, with manufacturing and certain services receiving the bulk of inflows,” the OCBC economists said.

Vietnam

Vietnam has become a key manufacturing location for Apple as the U.S. tech giant seeks to diversify the assembly of its products away from China.

Beijing’s tough Covid-19 measures and worker unrest at Foxconn’s flagship iPhone factory had majorly disrupted production.

MacBooks, iPads and Apple Watches are reportedly being manufactured in Vietnam.

“Vietnam’s proximity to China has long made it a preferred destination for supply chains to offshore processes that could drastically reduce costs of production,” said Yinglan Tan, founding managing partner at Insignia Ventures Partners.

Vietnam is already a major research and development hub for Samsung, as well as a manufacturing and export base for Samsung’s smartphones, according to local reports.

Vietnam is a 'bright spot' in Southeast Asia, BofA economist says

“Vietnam has added advantages. Its competitive labor costs, market access – it has a whole slew of free-trade agreements – so that makes it a lot easier to export to other markets, for example, the EU,” Kai Wei Ang, ASEAN economist at BofA Securities, told CNBC’s “Squawk Box Asia” earlier this month.

Malaysia

Indonesia

Singapore

Singapore has been “a preeminent destination” for firms looking to set up regional headquarters as well as expand across the region, according to a report by ASEAN Briefing.

“Today, this diversification has extended not just to global businesses like Apple and supply chains but also entrepreneurs and startups looking to build global businesses in the Asia-Pacific region,” said Tan of Insignia Ventures Partners.

“Singapore in particular has become a destination for these entrepreneurs to headquarter global businesses, while still being able to, for example, raise money from the U.S. and employ engineers in China,” Tan added.

Chinese companies including TikTok and Shein have set up regional headquarters in Singapore, which is seen as a stable base amid geopolitical headwinds.

“Singapore, with its trusted hub status in finance and regulatory infrastructure, will continue to attract companies seeking an Asian base in these uncertain times,” said Lim of Monk’s Hill Ventures.

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