As Skoda Auto India prepares to enter the high volume, competitive compact SUV market in H1 of 2025, the Czech carmaker is looking to tweak its product and go-to-market strategy, Petr Janeba, the company’s brand director, told ET.
The upcoming model will play a crucial role in the Volkswagen Group brand’s target to cross the 100,000 unit a year sales milestone by 2026 and attain 5% market share by end of the decade. Skoda Auto India sold 48,755 vehicles in 2023 after record sales of 53,721 units in 2022.
“One needs to improve with every product launch, nobody is perfect. We probably need to bring much more features in the car like a 360-degree camera, panoramic sunroof, advanced driver assistance systems–many of these have now become standard. There’s also a lot of homework to be done,” said Janeba, who joined Indian operations last month.
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