Beauty enthusiasts are singing the praises of an anti-ageing serum designed to firm and tighten fine lines and wrinkles.
The Prai Beauty 24k Gold Caviar Wrinkle Repair Serum is the skincare brand’s “hero product”, which uses real 24K gold and their patented Line Factor technology to fight signs of ageing and improve elasticity. The serum is so sought after that the sample size and the original size are both sold out – but you can buy the 30ml version on Amazon, where it costs £39.99.
Shoppers who have tried the product claim to have noticed a difference in their skin, saying it gave them a “glowy radiance”. One woman even applied it on her body and commented: “The lines on my chest are barely noticeable since using this.”
The luxurious 24k Gold in this formula works to reduce inflammation and boost luminosity, while hyaluronic acid helps to plump and fill in wrinkles, and vitamin C fades dark spots for brighter skin.
What’s more, pea and bamboo extracts gently exfoliate to speed up cell renewal. A whopping 97% of shoppers noticed a reduction in the appearance of lines and wrinkles.
Some also said it’s a great base before applying moisturiser. When using, apply a small amount over entire face, both in the morning and the evening, and avoid contact with the eyes. The serum needs to be applied after cleansing and before moisturiser.
One shopper shared: “It glides onto your skin and makes it feel so soft and smooth. Also a lovely base for your moisturiser. My skin feels lovely and friends have asked what I’m using.”
A second left a five-star review and added: “Love this serum. Smells amazing. Feels like a drink for my skin, so creamy, yet sinks in leaving my face feeling so soft and plump. Great base for my make up too. I’m really loving this range of products.”
While a third remarked that you “only need a small amount for both face and neck” and said the serum left her skin feeling “so much softer”.
One shopper in her 70s wrote: “Love the feel of this product and it just melts into the skin making my face feel soft and cosseted. Being in my late seventies don’t know whether it will help my wrinkles yet, but can see it is overall improving my complexion.”
But another customer only gave three stars and explained: “Product itself seems okay but just difficult to dispense as pump had no pipe attached so having to use alternate method to get serum out.”
For optimal results, some customers suggest combining the serum with Prai’s Ageless Throat and Decolletage Creme, which is currently available for £22.03 per pot on Amazon, reduced from £23.19.
Rodial’s Snake Serum, £85, is another popular product among skincare aficionados, the hydra-gel formula has skin-firming peptides, a unique oxygen-delivery system and hyaluronic acid to lift and firm skin.
