A man accused of approaching multiple young children on the NSW Mid North Coast has sparked an urgent search.
About 4pm on Thursday, two girls, aged 10, were leaving a shop on Lawson St at Red Rock, when a man tried to call them over.
The girls ignored the man and walked away.
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Some 45 minutes later, a nine-year-old girl and seven-year-old boy were walking along Park St, when a man pulled up in a car and spoke to them.
The kids ran away before the man approached them again, before they ran off.
About 5.15pm, the same man was seen hiding in bushes at Little Beach.
Police were called to the scene and began searching for the man.
Police believe he is aged in his 30s, with black hair.
A search is also underway for the occupants of a Grey Toyota HiLux utility with Tasmanian registration K54YU, seen in the area at the time.
The ute is believed to have headed towards Tweed Heads on Thursday evening.
Anyone with information is urged to contact Crime Stoppers on 1800 333 000.