San Francisco store gets creative to deter shoplifting

SAN FRANCISCO (KRON) – A longtime San Francisco business is trying something new to curb what it says has been “rampant shoplifting.” 

Fredericksen’s Hardware and Paint in Cow Hollow is now offering a one-on-one shopping experience. The idea is to separate actual customers from those looking to steal from the store. 

During certain hours, Fredericksen’s is now blocking off part of the store’s entrance and having people wait for an employee to help them instead of allowing people to just roam the store. The store’s longtime manager says it’s a move that was worth trying for the sake of the business, their employees and their customers.

“It’s pretty bad,” said manager Sam Black. “I mean, the dollar amounts are pretty significant, and with the tools and now we’re getting snatch-and-grabs when they take whole displays, so it’s getting kind of dangerous for the employees and the customers.”

Black says for two hours in the morning and two hours in the evening an employee will work with individual customers. A table at the front serves as a way to keep potential thieves from moving freely in and out of the store.

“We just want to make it uncomfortable for the thieves so they go somewhere else,” Black said.

Black said over his 24 years of working at Fredericksen’s the theft is the worst it has ever been. The staff has had to drill down pots and pans to keep shoplifters from swiping them.

They’ve also had to put in locking systems to keep people from pocketing tools and other household hardware. One customer told KRON4 off-camera that the situation is “just sad.”

“Yeah, people aren’t happy,” Black said. “The regulars can’t believe it like we can’t believe it, but they’ve been really understanding.”

Black says he and his staff had to try something because they have not had much success getting help from city leaders or police. 

At this point, the one-on-one shopping experiment has been going on for three weeks. Black says they’ll review the results after a month. 

Black is not sure how long they will continue doing the one-on-one shopping at the store. KRON4 reached out to supervisor Catherine Stefani who oversees Cow Hollow for comment. As of Wednesday night, she has not responded.

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