When it comes to innovation, Samsung is at the top of its game.
In between releasing brand new AI-powered smart fridges, all-in-one washer dryers, and ovens that can cook at two different temperatures at once, the brand has just released a nifty laundry room device you never knew you needed.
The pint-sized Less Microfibre Filter is an external washing machine filter which can be used with select Samsung front load washing machines.
Supermarkets, shopping and deals: Sign up for newsletters 
The $299 device is designed to help capture plastic microfibres released during a standard laundry wash cycle.
It simply sits on or next to your washing machine to work its magic.
The filter’s blades help capture up to 98 per cent of microfibres, then redirect and compress these fibres to one side.
It means the filter only needs to be cleaned after every 30 uses and the microfibres can be easily removed.
The captured microfibres should be appropriately discarded as general waste and not washed away with water.
“At Samsung we’re committed to providing Australians with products and solutions that add further efficiencies to their days,” said Head of Home Appliance at Samsung Electronics Australia, Sasha Botha.
“Less Microfibre Filter not only raises awareness of a little known reality but also provides an opportunity to inspire and enable consumers — since even the smallest steps could make a difference.”
By connecting with Samsung’s intelligent connectivity platform SmartThings, the filter can track how full it is from 0 to 100 per cent, alerting users when cleaning or other troubleshooting is required via the SmartThings app.
It’s available to purchase from Samsung’s Australia online store as well as Harvey Norman and JB Hi-Fi.
Meanwhile, Samsung Australia recently released its Cooking Research Report, in connection with its release of a number of kitchen-related tech.
The report uncovers the true cost of not meal prepping, as well as insights into the challenges and barriers stopping Australians from cooking at home.
For example, did you realise the average Australian spends $17 satisfying their lunchtime cravings, parting with more than $4,000 per year on takeaway lunches alone?
Or the most common frustration with cooking at home — and the reason many are choosing to avoid preparing meals ahead of time — is the time it takes to cook multiple dishes simultaneously (44 per cent)?
Because of this, 93 per cent of Australians are interested in seeing what AI-powered devices can do to assist them in the kitchen, and more broadly the home in general, to not only save time but money too.
And that’s exactly why Samsung is investing in a range of kitchen — and laundry — household appliances to not only help you but the environment (and your back pocket) too.
