Robert Irwin threatens to sue Pauline Hanson over Bluey rip-off cartoon

Robert Irwin has threatened to sue One Nation leader Pauline Hanson over a cartoon shared on her social media.

The wildlife warrior was depicted in cartoon-form in a video on Hanson’s Please Explain YouTube channel, titled The State of Queensland.

The video also featured beloved children’s cartoon character Bluey.

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In the video, Irwin and Bluey are shown being evicted from a beach due to native title, confusing a queue outside a rental property for a theme park line, having their vehicle stolen by “juvenile delinquents” and waiting six months for healthcare.

“Your actions constitute defamation and involve the unauthorised and deceptive use of our client’s image,” Irwin’s lawyer Zoe Naylor alleged in a cease-and-desist letter to Stepmates Studios.

Naylor demanded the video be removed from social media, threatening legal action if this is not done by 5pm on Monday.

At the time of publishing, the video remains active on the YouTube channel.

Robert Irwin has threatened to sue One Nation leader Pauline Hanson over a cartoon shared on her social media.Robert Irwin has threatened to sue One Nation leader Pauline Hanson over a cartoon shared on her social media.
Robert Irwin has threatened to sue One Nation leader Pauline Hanson over a cartoon shared on her social media. Credit: YouTube, Getty Images

The cartoon has been released as Irwin and Bluey feature in an international campaign from Tourism and Events Queensland.

“Your statements have not only tarnished our client’s reputation but also misled the public, causing significant harm to our client’s brand and image,” Naylor said.

“The unauthorised use of our client’s image in this context is particularly egregious, as it manipulates the truth and misrepresents our client’s personality, values, and beliefs.

“We are concerned that the unlawful use of our client’s image may be an attempt to pass off yourself or party as currently being affiliated or otherwise authorised by us, which you are not.”

In response to the letter, Hanson has told Irwin to “lighten up”.

“We’re not taking the video down,” she told 7NEWS.

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