Red Rooster is using AI to read your stomach rumbles and order a chicken meal for you using ‘crave_ware’

Australia’s first and favourite chicken shop Red Rooster has crafted an AI-powered technology to satisfy your hunger cravings in real time.

The “crave_ware” technology — which has been installed into a bespoke Reds T-shirt — is designed to listen to and categorise people’s stomach rumbles before placing a personalised meal order with Red Rooster on behalf of the customer — all based on the intensity and duration of those tummy rumbles.“Reds has never been backward about coming forward so we called in the creative technologists at White Grey to help us come up with a groundbreaking solution that will help Reds’ devotees (and even those who haven’t tasted our new menu before) answer when the rooster calls,” Red Rooster’s Director of Marketing Ashley Hughes said.

“We are stoked to be the ones to bring AI to life at your local Reds restaurant.”

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Now regular customers can’t actually purchase this AI T-shirt but what they can do is record their own stomach rumbles to go into the draw to win a years’ worth of chicken from Red Rooster.All they need to do is head to www.crave-ware.com and submit their stomach rumbles online.

“Behind the convolutional neural network is some seriously cool tech that means you can bypass the normal decision-making process and let your stomach do the ordering for you. I mean we’ve got AI threatening to write our copy and pull together all our imagery for us, so why not ordering chicken for us?”Reds customers need to watch out for more exciting in-restaurant applications (listening to tummy rumbles to skip the queue perhaps?) and cross promotional opportunities and activations coming soon to a Red Rooster near you.

And customers can’t wait to enter the draw.

“Red Rooster is criminally underrated. I rate their fried chicken more than KFC and the dill mayo takes things to another level,” one taste tester said.

“Their fried chicken is next level,” said another.

To enter, head to the website here.