Former reality star and TV journalist Georgia Love is closing down her sleepwear brand Georgia Elliott just four years after launching it.
Created by Love and fellow business owner Jessica Goodear, the brand’s closure was announced on Sunday, along with a closing-down sale.
“It’s with many mixed emotions I’ve decided it’s time to say goodnight to Georgia Elliott,” Love said in an Instagram post.
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“I started this little sleepwear business during COVID in 2020 with a very close friend as a passion project and something we just thought ‘what if?’ and ‘why not?’”
The former Bachelorette star said she had been running the business by herself over the last year, and she needed to step away from the brand because of a busy work and personal life.
“The passion is still there but the time to put into it is not, as my media career and personal life are in the very best way, busy! So I’ve made the bittersweet decision to let Georgia Elliott have a well-deserved rest,” Love said.
“I cannot express how proud I am of what we were able to do with this little business. The growth has blown me away, the product is beautiful, and the customers are the best and most supportive people in the world.
“Thank you to every single person who has supported me and my business.
“This may not be goodbye forever, but for now, it is goodnight.”
One commenter said they were “devastated” by the announcement.
“Literally wearing your PJ’s now.”
“I hope you’re proud of everything you’ve accomplished,” said another.
“Never an easy decision, bravo for all the work.”
