Australian YouTuber Alexandra, known as Pretty Pastel Please, has died aged 30.
The influencer’s “devastating” death was confirmed on her Instagram on Friday.
“It is with a heavy heart that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away,” the post read.
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“Her passing was sudden, unexpected and devastating to all who knew her.
“This is a shock to us all, and her family and friends have requested privacy as they navigate their grief.”
Her cause of death is not clear at this stage.
Friends and family said they appreciate the support from fans but wished to heal in private.
The YouTuber was popular with her 691,000 subscribers for her fashion hauls, product reviews, travel content and her talking parrot.
A memorial will be posted on her YouTube and Instagram pages.
Devastated fans said they were shocked by the news.
“I genuinely can’t belive this,” one said.
“This breaks my heart completely,” another added.
