Blayz Meredith is not your average teenager.
During the day, the Perth boy goes to school, but at night he transforms from regular student to chief executive of what could soon be a global baking app — Got Cakey.
“We’re hoping to launch in the UK by the end of this year too. I’m excited about the future and seeing where it goes,” the 14-year-old tells 7Life.
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But this is already his second business venture — Blayz started his entrepreneurial life aged eight when he and his former step-sister, Jorja, then 10, sold slime outside Woolworths for extra pocket money.
“I used to wear a hoodie with the hood up, I was so embarrassed,” his mum Jay Curtin, 40, says.
“But then one day this woman asked if Blayz and Jorja would run a slime kids’ birthday party for her. Afterwards, word got round about it. There was a real market for it and I started taking my hoodie off!”
On a busy weekend, Blayz would take home $1000.
“I thought I was so cool,” he says now.
“Looking back on the videos I was sometimes younger than the kids at the party. It made me so confident though and I learnt a lot.”
The business dried up a few years later when the family moved to a rural town, but the fire had been lit and Blayz just needed another idea.
“He was desperate to make money — he’d do anything to turn a dollar,” Jay says.
And this time, when he came up with a business idea, she listened.
“I wanted to do something to help people buy birthday cakes,” Blayz says.
“It was my birthday coming up and Mum can’t bake, so we never got nice cakes.”
Jay agreed finding a way to pair cake bakers with cake buyers was a winning idea, but it took another two years before she had the time to help him set it up.
“We started by raising some private investment to trademark the name, Got Cakey, and so we could build an app,” Blayz says.
Two fundraising efforts saw the fledgling business receive more than $800,000 in investments.
“I was overwhelmed that so many people would be interested,” Blayz says.
His Got Cakey app went live on January 15, 2024, allowing customers to get quotes and then purchase from cake makers in their area.
Got Cakey now offers made-to-order, designer birthday cakes and pairs the best home bakers with parent clients, taking the hassle out of finding someone to make a cake.
“It’s been a raging success. We only needed a user base of 500 to test it out but we already have 3500,” Jay says.
And that’s been in part from Blayz’s commitment to the cause.
Dressed up as a baker, and later this month as Willy Wonka, his focus is on driving marketing and getting more bakers on board.
It has also meant his “secret” was out and his friends and schoolmates now know what he’s been up to.
“He’s been bullied in the past and he didn’t want to tell people he was doing a cake business and be a target but now it’s gone big and he’s excited,” Jay says.
“Little kids from school have asked me on the bus if I’m a millionaire and my teachers are all really interested too,” Blayz says.
“I feel more confident going to school and I think it’s given me a bit of respect.”
The future is looking good too, with new markets in the UK and US on the horizon.
Blayz also wants to expand the product range so bakers can sell other treats, not just birthday cakes.
And even if the very real option of a multi-million dollar buy-out came along, this CEO is not quite ready to share a slice of the cake.
“It’s my baby and I want to take it as big as I can,” he says.
“I wouldn’t want to sell it because I’m still learning so much.”
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