The company said it is focussed on strengthening its presence in Tier-1 and Tier-2 markets, contributing 40 per cent to its total network strength.
Kia India is also focused on expanding its touchpoints in the Tier-4 and upcountry markets, it added.
“We have expanded our touchpoints network from 285 to 522 since starting our operations in India. As part of Kia’s 2.0 strategy, we are aiming to close the year with over 700 touchpoints, thereby making Kia more accessible to our esteemed customers,” Kia India National Head Sales & Marketing Hardeep Singh Brar said.
The automaker is also committed to sustainability by introducing the green workshop concept and encouraging all its dealer partners to transition to eco-friendly workshops, he added.
Kia India also intends to increase its certified pre-owned network to 100 outlets by the end of 2024. It currently has 59 such outlets across the country.
