Kendrick Lamar is set to return to the NFL’s biggest musical stage, this time as the main act.
The 17-time Grammy winner will headline the 2025 Apple Music Super Bowl Halftime Show at the Caesars Superdome in New Orleans, the NFL, Apple Music and Roc Nation announced Sept. 8.
“Rap music is still the most impactful genre to date,” the hip hop artist said in a statement obtained by E! News. “And I’ll be there to remind the world why. They got the right one.”
In a Super Bowl Halftime Show promo video shared on his Instagram, Lamar is seen using a football throwing machine on a football field in front of an American flag backdrop.
“My name is Kendrick Lamar,” the 37-year-old says, “and I’ll be performing at Super Bowl 59. Will you be pullin’ up? I hope so. You know there’s only one opportunity to win the championship. No round twos. Let’s get it! Boom!”
The rapper added, “I wouldn’t want you to miss it. Meet me in New Orleans, February 9th, 2025.”
