The counterpart to the traditional ‘& Son(s)’ suffix is finding its way into more and more British company names
It was the new van that gave Paul Major the idea of changing his “& Sons” construction business to “& Daughters”. “My wife had seen an ‘& Daughters’ coach driving along a motorway when she was younger and it had stuck in her head,” said Major, from Sevenoaks, Kent. “Years later when my dad had passed away and our fourth and final daughter had been born, I bought our new van and my wife said changing the name would be great branding, and also the obvious thing to do.”
Ten years on and Major still gets a comment on the name at least once a week. “Often it’s a group of us blokes sitting around during a job, and someone will come up and say: ‘So, you’re the daughters, are you?’ Never fails to make us laugh.
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