I Tried Beyoncé Cécred Hair Care Line – First Impressions

The final two products are stylers: the Moisture Sealing Lotion ($38), a leave-in with light hold, and the Nourishing Hair Oil ($44) made with baobab, olive, castor, coconut, almond, moringa, and other oils. The entire collection has a warm, earthy Temple Oud scent that’s not overpowering. It’s a great contrast to all the fruit-forward natural hair collections out there.

On the day of the event, my 4B hair was transformed with a silk press. It starts with the scrub. After a microscopic review of my scalp and strands, Dr. Williams recommends that my assigned stylist apply the scrub before heading to the shampoo bowl due to the buildup of greasy flakes. This is the only product in the collection that has a minty scent, which is from the tea tree oil. It feels silky, but the scrub isn’t scrubby. The physical element is the cellulose beads that bounce more than they slough and won’t give you the same scalp-scratching sensation you’d experience as a kid sitting between mom’s knees (a Black hair tradition that is very bad for your scalp, by the way).

Once water is applied, the hydrating shampoo is next and this stuff lathers. Ms. Knowles and Neal mention that Beyoncé loves slip in her products and you get a lot of slip with this one, even though it’s technically a cleansing step. Next, is the deep conditioner, a trip to the hood dryer, and detangling. I reach back to the sink to touch my hair after the rinse, and it’s pillowy soft. I love that there isn’t a light conditioner in the line. For those with coily hair, it’s a mask or nothing. I’m always disappointed by those watery conditioners — and this line has none of that.

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