It is sincerely embarrassing how many times Kim Kardashian has tricked me into thinking she’d dyed her hair when she was, in fact, wearing a wig. In my defense, she has made some major hair changes, but for the most part, when her color changes dramatically overnight, there’s a very good chance that her natural hair is hidden under what we’re seeing. And I’m all but completely sure that that’s the case with the entrepreneur’s latest shade switch-up, but I wish it was a long-term look because it’s so good.
Kardashian posted a selfie video to her Instagram Stories late on Wednesday night, tagging her beauty brand, SKKN, which suggests she might be shooting a campaign for an as-yet-unannounced new product launch. And to be honest, it’s hard to tell what the product could be because she put a pretty dramatic skin-blurring, nose-pinching, lip-plumping filter on the clip. But the filter isn’t responsible for the gorgeous hair color she’s sporting. (Trust me, I tried it on myself.)
In the video, Kim flips and smooths her hair as she admires it in her front-facing camera. And admire it she should. I’d have to call the color “red velvet”; actually that’s exactly what we called it six years ago when it was trending as a big fall hair color in 2018, and it looks like it could be making a major comeback after this. The deep yet cool shade of red is styled super-straight, parted in the middle with a prominent shadow root.
Instagram/Kim Kardashian
