When it comes to hair styling, there aren’t many brands that perform to the same level that ghd does.
The celebrated retailer even sparked a meme involving its earliest straightener models which some customers have been using for more than a decade with no signs of the devices failing.
But this week, the brand unveiled its latest creation in the $465 Chronos, which is described as “a three times faster HD motion-responsive styler for one stroke high-definition results that last 24 hours”.
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Although the claim might sound somewhat far fetched, I had the opportunity to trial the Chronos before it launched and can attest to its power.
Well actually, a ghd educator with incredible skills showed me how it worked by crafting the most beautiful waves I’ve ever seen in my hair.
The Chronos has the ability to learn your habits as an amateur hair stylist and monitor the amount of heat it is emitting, faster and more often.
It features the latest generation ceramic plates, which will style your hair in one stroke, and delivers 85 per cent more shine.
ghd revealed the launch news on Instagram on Monday to rapturous applause.
“It is so damn good,” commentator and model Erin Holland wrote.
“Truly so amazing!” Influencer Tara Milk Tea said.
Alongside the launch of Chronos, ghd is also offering two more tailored versions of its famous Bodyguard heat protectant.
Bodyguard for coloured hair and fine hair protect your natural locks from damage offering invisible and lightweight thermal protection — even if your hair is thin and freshly dyed.
The Chronos is available in white or black on the ghd website.
