Every owner of an online store sooner or later asks himself how to make his business even more successful. There are several effective e-commerce website design solutions that can help you accomplish this task. But in order for it to be completed to the highest standard, it is worth contacting ecommerce web design services, since only qualified specialists know exactly what steps to take and how to improve the status of an online store.
Top Tips for Improving Your Ecommerce Website Design
Of course, marketing, strategy, online advertising and SEO optimization are important parts of launching and growing an online store. But don’t underestimate the user interface. All these elements are closely interconnected and effectively complement each other. The interest of the client and whether he leaves the site or stays on it depends on how well the design is thought out, whether it will be convenient to use and whether it will be possible to quickly contact store representatives. We look at what will help keep the user’s attention and improve the interface:
- Client names. Psychologists say that every person likes to be addressed by name. For example, a job seeker who addresses the employer by their first name is more likely to get a job than someone who simply refers to as ‘you’. So, personalization will play into the hands of a commercial site. With this feature, every customer can feel special.
- Only popular items. Before a person enters a real store, he examines the shop window and facade. If they attract him, he visits the institution. The same is true for online retail outlets. It is important to display the best products on the main page so that the user sees them immediately.
- Use product collections. They are thematic lists dedicated to a specific product group. This is a way to make it easier for a potential buyer to search. And the menu will look much more interesting.
- Product scalability tool. It is in offline stores that you can pick up a product and inspect it from different angles. On the Internet, a picture is given and the user’s imagination is turned on. In order not to have to think, and the client can also get acquainted with the product in detail, it is necessary to add the Zoom function to the site.
- Information about delivery. If the site offers a delivery service, it is important to make sure that the client understands how everything happens. And how else can he understand this, if not thanks to the data on the site itself. In order for the user to be extremely clear, and he understands how he can receive his order, in the store you need to select a section devoted to this issue.
- Indication of the feedback form and contacts. This is necessary so that the user can get advice from a representative of the store, as well as ask questions of interest, get help in selecting goods and placing an order.
- Reviews and ratings. If such a function is provided, then the audience’s trust in the brand increases. Also, other users will be able to learn about the quality of goods, service, delivery times and whether they are carried out.
- Price filters. This is a guarantee that the client will not spend a lot of time searching for the right product, but will immediately reduce the list of products at a suitable cost.
- Wishlists. This function is suitable for those who want to buy some product, but do not have money for this at a particular moment. Person can postpone it, and then return when there are funds to buy.
- Sharing options – it is worth giving customers the opportunity to share products with convenient links.
To get high-quality e-commerce services, you can use both replatforming ecommerce and the help of experts in this industry.
