This article mentions sexual assault. If you or someone you know needs help, please call the National Sexual Assault Hotline at 800-656-4673.
(NewsNation) —Sean “Diddy” Combs continues to face financial backlash in addition to his mounting legal troubles as one of the largest eyewear retailers has pulled his ‘”Sean John” line of frames off shelves.
America’s Best Contacts & Eyeglasses, which has over 900 stores, instructed its locations to remove all Sean John products from shelves and replace them with frames at similar price points, reported TMZ.
The company began removing Combs’ line from its online store last month and asked its brick-and-mortar stores to put a hold on selling the frames until further instructions, according to the outlet.
Several companies have already cut ties with Combs who is facing a very public fallout in the months since being hit with multiple civil lawsuits that allege abuse and sexual assault by several victims spanning over 30 years.
The pulling of Combs’ line off shelves also follows the release of disturbing hotel surveillance video from 2016 obtained by CNN showing Combs violently attacking, kicking and shoving his ex-partner singer Cassie Ventura in Los Angeles.
Combs released an apology video admitting he beat Cassie in the hotel hallway two days after the video went public saying he was “truly sorry” and that his actions were “inexcusable.”
The music producer could also be under federal investigation after Department of Homeland Security agents conducted raids at Combs’ multimillion-dollar mansion in Los Angeles and his Miami waterfront home on March 25.
What other companies have cut ties with Diddy?
At least 20 companies have pulled out of partnerships with Combs in the months since he’s been sued.
Last week, fitness company Peloton said it is removing content by Combs on all its platforms.
On its private member’s Facebook page, Peloton stated, “We take this issue very seriously and can confirm Peloton has paused the use of Sean Combs’ music, as well as removed the Bad Boy Entertainment Artist Series, on our platform,” reported TMZ. “This means our instructors are no longer using his music in any newly produced classes.”
The company posted the message in response to a post that stated that “the next purge needs to be all Diddy classes. Signed, women everywhere,” the outlet reported.
One day after his homes were raided, Combs sold all his shares of Revolt TV to an anonymous new owner, TMZ reported.
More than a dozen companies have removed themselves from Combs’ recently launched e-commerce website Empower Global, reported Rolling Stone.
“This decision was made on the day that Casandra Ventura filed her lawsuit,” Annette Njau, founder of luxury bag, eyewear, and apparel company House of Takura, told Rolling Stone. “We take the allegations against Mr. Combs very seriously and find such behavior abhorrent and intolerable. We believe in victims’ rights, and support victims in speaking their truth, even against the most powerful of people.”
Hulu canceled a reality series centered on Combs and his seven children in the wake of the lawsuits against Diddy in December 2023, Vulture reported.
Bloomberg reported that Salxco, which previously managed Diddy as an artist, no longer listed him as a client on its website.
Capital Preparatory Schools, a charter school co-founded by Combs, also ended their partnership with the music producer in November, reported Vulture.
