Best Buy CEO Corie Barry told CNBC’s Jim Cramer the electronics retailer is getting ready to sell a slew of new artificial intelligence-enabled personal computers.
“We are, as you can imagine, arming ourselves on every angle to be the single best place to come experience this,” Barry said. “So, you’re going to see physical demos of all the products that you can touch and feel and play with, and importantly, you’re going to see us certify and have zoned specialized associates at hundreds of our stores.”
Microsoft announced last week that Dell, HP, Lenovo and other manufacturers will release Windows laptops with AI capabilities known as Copilot+ PCs. Amazon, Best Buy, Costco and other retailers will sell the new computers.
Best Buy released earnings Thursday morning that showed weaker-than-expected sales, but Barry said on the earnings call that new devices would boost excitement and sales. Shares finished the day up more than 13%.
Barry said Best Buy employees will be trained to help customers get the most from their purchases by explaining the new features. She added that Best Buy is “trying to help bring the story to life no matter who the vendor partner is.”
“One of the things that our teams do really well is they work way upstream with our vendors,” she said, “because we understand what people are actually looking for in the products.”
“We’ve partnered with Microsoft, we’ve partnered with Qualcomm, with others, so that we can help influence what actually comes to market, and then we can talk about it in a really human way.”
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Disclaimer The CNBC Investing Club Charitable Trust holds shares of Best Buy.
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