It’s the homegrown brand beauty buffs and regular shoppers swear by alike in Australia.
And now, it would seem that MCoBeauty is making waves across the pond too.
On Saturday, American reality TV star Bethenny Frankel generated a massive spike in retail sales for MCoBeauty, after she posted about the brand’s Everyday Face Cleanser Duo on her Instagram page, and prompted a 502 per cent sales increase for MCoBeauty.
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The 53-year-old uploaded a video to her Instagram page, where she explained she is loving her “Australian drugstore finds”.
“I live for this, it’s a face scrubber I wish I bought 10,” Bettheny said in the video.
“I need more, it’s not as scratchy and harsh as a buff puff, it’s not as soft as a regular microfibre cleansing cloth it’s AMAZING, it’s getting in there but it’s not abrasive… I want 20 of these! It’s UNBELIVABLE.”
The Everyday Face Cleanser Duo retails for just $12 and comprises a cleansing sponge and cleansing pad.
The sponge promises to “gently cleanse and massage the skin”, and features a handy pointed tip to access those hard-to-reach places and remove heavy makeup, oil cleansers and thick face masks.
While the pad “features micro-bristles which work to prep the skin, cleanse pores and increase the effectiveness of your skincare products”.
When used together, the Duo delivers a gentle yet effective deep cleanse, and it also deeply exfoliates — leaving your complexion soft, supple and smooth.
Reviews online and on Instagram are similarly glowing for the Face Cleanser Duo.
On the McoBeauty website, the product has an impressive five-star rating and it has been described as “awesome” and “the best” by keen shoppers.
“Absolutely amazing to use, glides along the skin and makeup fits perfectly after using the Everyday Face Cleanser Duo,” one shopper wrote.
“I love using this!” another added.
A third said: “It’s the best sponge”.
Bettheny’s post received more than 12,000 likes and shoppers were quick to say they also love MCoBeauty.
“MCo Flawless Glow is a game changer for those wanting a natural finish with a healthy glow,” one shopper wrote.
“Beautiful Australia rocks! Proud and blessed to live here,” another added.
MCoBeauty has recently launched in the US, so shoppers can get their hands on the best-selling buys from near and far.
For more information and to shop MCoBeauty, head here now.
