Sports fanatics are cheering now that legendary sportswear brand Umbro has finally made its grand entrance into the Australian market.
For nearly a century, Umbro has been a titan in the world of sports, leaving its mark on everything from the electrifying Premier League to the passionate matches on local fields.
Founded in 1924 by Harold Humphreys, Umbro has always been more than just threads — it’s a symbol of competition, resilience and the unwavering spirit of competition.
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Humphreys believed that true style goes beyond aesthetics; it fuels performance.
This philosophy is woven into the very fabric of Umbro, driving its enduring success.
Now Umbro brings its rich sporting heritage and iconic double diamond logo — a symbol of excellence for athletes and enthusiasts alike — to Australian shores.
Umbro isn’t just for elite competitors.
It celebrates the love of the game, no matter the skill level.
Whether you’re a weekend warrior or a future sporting star, Umbro champions your journey.
“We’re incredibly excited to bring Umbro to Australia, a country with such a strong sporting culture,” Brooke Norton of Umbro Australia said.
“Our mission is to equip athletes and fans with top-notch apparel and gear that not only enhances performance but reflects their passion for the sport.”
Umbro isn’t a stranger to the big leagues.
It’s the official kit supplier for renowned Premier League clubs such as West Ham United and AFC Bournemouth, solidifying its commitment to supporting athletes at every level.
Looking ahead, Umbro has ambitious plans for Australia.
With its signature blend of style and innovation, the brand aims to become the go-to brand for athletes across various sports.
From cutting-edge football kits to stylish streetwear, Umbro is poised to make a significant impact on the Australian sporting landscape.
“Umbro is for everyone,” Brooke said. “From grassroots to professional, players to fans on the field or in the stands — this is our game”.
Umbro’s legendary story is set to continue its exciting journey on Australian soil.
Stay tuned for upcoming ranges in both Sports Lifestyle and Sports Performance.
Visit Umbro’s website to explore the collections.
