Best new eye cream: Zoe Foster-Blake launches ‘affordable and effective’ retinal eye cream with results

When beauty mogul and founder of Go-To Skincare Zoe Foster-Blake launches a new skincare product, you can guarantee people will sit up and take notice.

Particularly if that product promises to be “affordable and effective”.

Step forward the new De-Crease Retinal Eye Serum ($55), which has been clinically proven to reduce the appearance of crow’s feet and wrinkles, and improve skin hydration, firmness, and texture.

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Launching today (January 30), the cream uses retinal (a form of vitamin A), peptides, honey locust extract, niacinamide and mushroom extract to smooth crow’s feet, reduce the appearance of under-eye bags and soothe and protect the skin.

Zoe herself describes it as “like a teeny little iron for your eye wrinkles”, and says that because it’s “powered by retinal and peptides”, it will visibly firm and smooth the eye area after just a few uses.

While retinal might make the product sound intense, Zoe says that it is still gentle enough to be suitable for all skin types and skincare levels.

“It’s the perfect gateway for first-time retinal users, but impressive enough for certified skintellectuals,” Zoe explains on the Go-To website.

“It plays nice with ageing skin, dry skin and sensitive skin, and is fragrance-free, paraben-free, cruelty-free and vegan.”

When news of the $55 eye cream broke on Facebook, thousands of shoppers were quick to share their excitement.

“I’m so excited,” one shopper wrote.

“I’ve just ordered! Bring it on,” another added.

After conducting a 12-week study of 30 different consumers, Go-To clinicians found that 100 per cent od De-Crease users saw visible improvement in signs of ageing around the eye, crow’s feet wrinkles, skin firmness around the eyes and skin smoothness around the eyes.

To use it, Zoe recommends you gently pat one pump around the whole eye area on cleansed and dry skin.

Follow with your regular serums, oils and creams.

At the beginning, you should only use the cream twice a week, but you can increase to nightly when your complexion gets used to it.

The De-Crease Eye Cream launch follows a number of successful recent product launches for Go-To Skincare, including the recent sell-out Very Luxe Face Cream ($79).

This deeply replenishing moisturiser has been designed with ceramides and vegan collagen to make your skin feel firmer, smoother and plumper.

The moisturiser helps to minimise the appearance of fine lines and wrinkles, and improve the skin’s elasticity for a light and lifted look.

To shop the De-Crease Eye Cream, head here now.