Most of us cherish the precious few minutes we spend each day on our skincare routine as it’s a time to rejuvenate and indulge in some self-care.
It would seem as though men may feel a little bit differently about the need for a self-care moment and instead opt for products that are quick, easy and effective.
While there are many brands designed specifically for the female gaze there has certainly been a gap in the market for male-focused skincare.
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But new kid on the block M/STR has just launched as a remedy for it, and it will change the game when it comes to men’s skincare.
M/STR is designed for modern men and is a multi-purpose refillable skincare brand.
M/STR has launched with four hero products that are all Australian-made and packed with active ingredients.
The product line-up includes a moisturiser, clay cleanser, a hydrating serum and restorative serum.
The AM/PM moisturiser ($78) is a definitive skincare all-rounder and features anti-ageing and toning ingredients designed for twice daily use.
It’s a lightweight formula that packs a punch with active ingredients including hyaluronic acid and glycerin for moisture retention and a mild retinol.
Hydrate + Defense ($78) acts as a serum and an SPF by offering enhanced hydration with a host of actives distilled to both repair and restore skin barrier function.
The Balance + Restore ($70) daily serum is formulated to renew the skin’s appearance, improving elasticity and evening out skin tone.
Lastly M/STR’s Clay Cleanser ($48) allows the man in your life to wash away any skin impurities and absorb excess oil and dirt that builds up on the face.
The cleanser is formulated to gently cleanse with a combination of kaolin clay and salicylic acid without stripping the skin of its natural moisture.
Co-founder Dennis Michael noticed a real gap in the skincare market before launching M/STR in August.
“M/STR offers the modern man a multipurpose skincare solution that understands his specific needs, whether it’s due to age, ethnicity, climate, occupations, lifestyle choices or social beliefs and can adapt to individual preferences,” he said.
What makes M/STR’s skincare line even better is that it is sustainable, products are designed to be refilled via a two-part reusable and refillable modular design.
They are also NFC enabled which allows users to simply tap the bottom of the vessel and order their refills on the spot.
The full range of M/STR skincare is available exclusively on its website here.
