There is a growing demand for haircare products made with natural, clean and sustainably sourced ingredients.
Brands like A’kin are redeveloping popular products so they are free from sulphates, parabens and silicones instead of opting for plant-based or biodegradable alternatives that don’t actually perform when you need them most.
Founded by botanical chemist Will Evans in 1987, A’kin was born out of a desire to provide a range of pure, high quality and effective natural beauty products.
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Today, A’kin remains true to its roots, crafting its products under the diligent guidance of chemists, ensuring that they continue to deliver high-quality and effective solutions for healthy hair and skin.
Take the brand’s new Damage Repair Shampoo, for example.
A’kin says it’s proven to reduce breakage by 70 per cent after just one use and improve the condition of dry and damaged hair by 40 per cent.
Formulated with Australian macadamia oil, hyaluronic acid and panthenol, it will deeply hydrate and strengthen your hair for just $19.95.
Featuring a warm fragrance of lavender, cedarwood and bergamot, the new damage repair shampoo has been dermatologically tested and is suitable for all skin types.
For best results, it should be used in conjunction with A’kin’s Damage Repair Conditioner ($19.95).
“I loved this shampoo. I dye my hair regularly and it feels like this does wonders to restore my hair. After a wash it feels soft, hydrated and fresh,” one woman wrote about her experience using the range.
“I’m a busy mum of two toddlers so self care is pretty much non-existent for me, including washing my hair,” said another.
“It was so nice to use a shampoo that ticked all my boxes. It lathered up really nicely, the smell is delightful and it made my hair so much smoother. My husband has also started using it and really likes it too.”
A third added: “I’m loving A’kin Damage Repair Shampoo. My hair has a lot of damage from bleaching it in the past. After using it for a while my hair is looking and feeling so much better and isn’t as dry”.
You can purchase the A’kin range from its website, Chemist Warehouse or Woolworths.
