ALBERY POWELL: Transatlantic harmony of hip-hop bridges continents

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As a music executive born in England but rooted in Toronto’s vibrant music scene, the connection between the UK and Canadian music landscapes is more than just a professional interest – it’s a personal journey that transcends borders.

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Last weekend, as I witnessed Giggs’ electrifying performance at the Opera House, it became clear that his Zero Tolerance Tour is not just about showcasing his lyrical prowess; it’s about bridging continents and fostering a transatlantic harmony of hip-hop.

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“What inspired you to embark on the Zero Tolerance Tour, specifically targeting North America?” I asked Giggs, eager to delve into the motivations behind his transatlantic journey.

“I’ve been waiting forever to tour the states and Canada, it was destiny,” Giggs responded, his voice reflecting his London accent with a calm and respectful demeanor.

Growing up with the sounds of UK grime and later immersing myself in Toronto’s diverse music scene, I’ve always felt a deep connection between these two worlds. Giggs, with his gritty lyrics and unmistakable style, embodies this connection in ways that resonate with fans on both sides of the Atlantic.

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And his decision to bring the Zero Tolerance Tour to North America speaks volumes about the evolving dynamics of the global hip-hop landscape.

“How do you feel about the strong connection between the UK and Canadian music scenes, as evidenced by your collaborations with Drake?” I asked, curious to hear Giggs’ thoughts on the symbiotic relationship between the two scenes.

“For me, I feel love and a strong connection from all the different trenches all over the world, from Canada to the States, to Jamaica to Barbados, etc., we are all the same, same struggles, maybe small differences in dynamics, but we are all the same,” Giggs explained.

One of the most memorable moments of the Toronto show was when Giggs was joined on stage by Pressa, a homegrown talent whose rise in the local rap scene mirrors Giggs’ own journey across the pond. Together, they performed their collaborative track Sexy, seamlessly blending their unique styles and showcasing the close relationship between the UK and Canadian music scenes.

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It was a testament to the power of collaboration and the shared experiences that unite artists from different corners of the world.

As Giggs’ tour continues to make waves across North America, it serves as a reminder – especially in our current era of rap beefs – of the unifying power of music when artists come together to celebrate their craft.

Whether you’re from the streets of London, England or the neighborhoods of Toronto, the language of hip-hop transcends countries, connecting us in ways that defy expectations and enrich our musical landscape.

– Ivan Albery Powell is a music executive and the owner of GMA (Great Music Agency)

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