Inside Media: What HBO Max launch means for Aussie viewers and looking for Friends easter eggs on show’s 30 year anniversary

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The launch of a new streaming service could spell disaster for FOXTEL… and viewers.

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HBO is one of the most recognised content brands around the world.

Over the years, the American cable channel has produced shows like Game of Thrones, The Sopranos, Six Feet Under and many more award-winning hits.

For years FOXTEL has held the Australian rights to that content but all that is set to change next year with Warner Bros. announcing they are bringing the MAX streaming service to Australia by mid-2025.

According to TV Blackbox: ”In March 2023, the Foxtel Group secured a broad rights agreement, which provided access to Warner Bros’ film and television library, including HBO programming, Max Originals, and content from Warner Bros Television. The agreement also extended to a range of channels distributed on Foxtel’s platforms, such as Discovery, Animal Planet, CNN International, and Cartoon Network.”

It’s understood FOXTEL’s licensing agreement expires next year, around the same time of the expected launch.

It means consumers will either have to fork out for another streaming service to access the content (we have around 30 now) or unsubscribe from BINGE/FOXTEL.

That would be bad news for the News Corp majority owned business, which has already lost programming deals with Disney, BBC, Nickelodeon, FX, MTV, E!, and BeIN Sports.

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