Coco & Eve discounts best-selling TikTok-famous hair masque to $45 during rare Afterpay Day sale

Is it possible for a selection of haircare products to become the most coveted beauty pieces in your cupboard?

Coco & Eve might just be proving it’s not only possible, but probable.

The brand, born out of a shared passion for luscious locks and exotic escapades, has taken the beauty world by storm.

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Now, with its range of hero products garnering global acclaim and viral status, it’s clear that Coco & Eve is more than just a trend — it’s a haircare revolution.

The brainchild of Melbourne entrepreneur Emily Hamilton in 2018, Coco & Eve was founded on the belief that haircare should be as indulgent as a vacation.

Inspired by the lush landscapes and exotic ingredients found in her travels to Bali, Emily set out to create products that would transform hair from ordinary to extraordinary.

At the heart of Coco & Eve’s success lies its iconic “Like A Virgin” range.

You’ll have softer and shinier hair after just one round of this routine.You’ll have softer and shinier hair after just one round of this routine.
You’ll have softer and shinier hair after just one round of this routine. Credit: Coco & Eve
The Like A Virgin hair masque.The Like A Virgin hair masque.
The Like A Virgin hair masque. Credit: Coco & Eve

This trio of products — the moisturising shampoo and conditioner, hair masque, and leave-in conditioner — has captured the hearts (and hair) of millions worldwide.

Infused with coconut oil and fig extract, these products work together to hydrate, nourish and repair even the most damaged hair, leaving it silky smooth and unbelievably soft.

And for a limited time only, the hugely popular hair masque is discounted to $45 for Afterpay Day.

It’s no wonder that Coco & Eve has become a social media sensation.

Countless shoppers have raved about the transformative effects of its products, sharing before-and-after photos that are nothing short of jaw-dropping.

“My hair was feeling really dry and damaged so I decided to give this a try, and all I can say is WOW! My hair was so soft and shiny after one use! And it smells amazing,” one woman wrote on the website.

“It has a really good coconut scent that kind of reminds me of being on a beach. I definitely recommend giving it a try, especially if you’re in need of some hydration and damage control for your hair.”

“I can’t tell you how much I love this masque. I have very, very long hair down to my butt and barely had to use any of this masque to cover all of my hair,” said another.

Thousands of Australians have tested out the products at home.Thousands of Australians have tested out the products at home.
Thousands of Australians have tested out the products at home. Credit: Coco & Eve

“It’s insanely effective, hair feels like silk after the first use. All the ads I’ve seen on social media didn’t lie, it really does smell like heaven. I think it’s absolutely worth the price, I can tell already it’s going to last a long time. Highly recommend this masque.”

From August 15 until August 18 shoppers can take advantage of the brand’s Afterpay Day deals which are discounting selected items by up to 50 per cent.

And if you’re shopping it on Amazon, a 20 per cent off coupon will be applied to your cart, valid until August 28.

Click here to visit the website or here to visit Amazon Australia’s online store.

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