Australians are demanding more from baby clothing than ever before.
They need to be pastel and fairly neutral in tone, incredibly soft against baby’s skin, come in a wide array of sizes and, above all, not break the bank.
While it’s a difficult task for any brand, Huggies — best-known for its award-winning nappies — decided to make the jump into baby clothing while partnering with Big W, and there is no question the brand has nailed the brief.
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This exciting new range combines the trusted Huggies quality with adorable and practical designs, offering parents a one-stop shop for their little ones’ wardrobe essentials.
The collection, which Huggies also partnered with Caprice Australia for, features a range of clothing and accessories made from soft, certified organically grown cotton, ensuring maximum comfort for delicate skin.
From bodysuits and rompers to coveralls and leggings, there’s something to suit every occasion.
Parents can even complete the look with matching beanies and mittens, as well as practical bibs with prices starting at $12.
Key pieces include the Huggies Babywear Long & Short Sleeve Bodysuits, perfect for layering, and the adorable Huggies Babywear Romper, ideal for playtime.
Huggies personal care marketing director Gabrielle Davidson said: “We understand the unique needs of parents and babies and are thrilled to expand our brand into the clothing arena with this range of high-quality, comfortable and stylish clothing for babies and toddlers.”
Caprice Australian CEO Paul Cannon shared in the enthusiasm, highlighting the brand’s commitment to providing Australian families with the best products.
The Huggies babywear collection is now available both in-store and online at Big W, making it easy for parents to dress their little ones in comfort and style.
