Woolworths confirms major pricing overhaul, effective immediately

Woolworths has confirmed a major pricing overhaul in all stores nationally.

From today, the supermarket giant has drastically dropped the prices on a huge range of seafood buys, including salmon, prawns and barramundi.

The specials mean customers can stock up on the discounted buys in time for Easter celebrations over the long weekend.

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The reductions include:

  • Fresh Tasmanian Salmon Skin On – $32 per kilo, save $10 per kilo
  • Ocean Chef Salmon 1kg – $24 per kilo, save $5.50
  • Ocean Blue Smoked Salmon 300g – $15 per pack, save $3
  • Fresh Australian Barramundi Skin Off – $34 per kilo, save $5 per kilo
  • Fresh Cooked Tiger Prawns (available in NSW & QLD) – $30 per kg, save $4
  • Thawed Cooked Tiger XL Prawns (available in VIC) – $28 per kg, save $8
  • Thawed Cooked Tiger Large Prawns (available in WA & TAS) – $28 per kg, save $4
  • Thawed Cooked Tiger Medium Prawns (available in SA/NT) – $22 per kg, save $4
Salmon pieces have been reduced in the lead-up to Easter. Credit: Woolworths

Woolworths Chief Commercial Officer Paul Harker said the supermarket was excited to offer low prices on seafood in the lead-up to Good Friday.

“We know that seafood is a centrepiece of celebrations at Easter, and we want to offer great value to our customers as they begin planning for the long weekend. Prawns are a popular choice and we encourage shoppers to look out for specials in their local store,” he said.

A range of prawn buys have been reduced at Woolworths. Credit: Woolworths

“We want to help our customers spend less this season so we’re reminding them that we have more than 6,000 weekly specials each week, as well as our Prices Dropped and Low Price programs so they can find great value to help their budgets go further at Easter.”

The seafood specials will be available to all customers nationally until midnight on Tuesday, March 26.

Customers can also continue to shop the Prices Dropped for Autumn, where more than 400 products have been reduced for the season.

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