They’re the “super comfortable” travel sneakers that boast high-profile fans in the form of Helen Mirren, Ashton Kutcher and Robert Downey Jr to name a few.
And now, Cariuma’s best-selling sneakers are going viral with regular shoppers too.
The OCA Low Sneakers ($109) — which come in a variety of colours including neutrals as well as brighter shades like yellow and green — retail in a number of fabrics including canvas, suede, leather and recycled so you can pick what you like best.
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All of the materials used in Cariuma shoes are sustainable, and those who have trialled the shoes promise they are ideal for travel as they require no break-in period.
So apart from this, what makes the shoes special and why do Hollywood stars love them?
Handcrafted using a robust canvas, the OCA Low Canvas shoes promises to “exist at the intersection of functionality and style”.
“With our 100 per cent vegan insoles made from organic mamona oil and cork, it ensures optimal comfort and fit,” product description on the website reads.
“The OCA Low boast a unique cap toe design and a fully-stitched lightweight outsole for a durable, long-lasting shoe.”
It’s not just the soles that are sustainable and supremely comfortable either.
Organic cotton — grown without pesticides or harmful chemicals — makes a durable canvas upper.
While OCA’s lining, laces, threads and labels are brought to you by recycled plastic bottles.
Reviews online for the shoes are glowing, and they have a 4.75 star rating.
“Very comfortable and my first time wearing them was for a 17.5 hour Election Day. Bummed they are no longer in stock, please bring them back!” one shopper wrote.
“Absolutely love these! Wore them all day right out of the box!” another added.
A third said: “Love my shoes! I now own four pairs”.
Others compliment the fact that, unlike with most shoes, you don’t need to break the sneakers in and can wear them directly out of the box.
Cariuma was founded by Brazilian friends David and Fernando, who bonded over a mutual love of boardsports (skateboarding, surfing and snowboaring) and Brazil, and later founded Cariuma.
The pair knew that the industry-standard “cool-classic” sneakers were really uncomfortable and that the big corporations weren’t necessarily socially responsible or caring about sustainability in an active way.
They also felt they had a duty to take a stance against the wasteful practices inherent in fast fashion.
The result is sneakers that “are good-looking, crazy comfy and consciously made”.
For more information and to shop Cariuma’s range, head here now.
