Family-run silk pillowcases and eye mask brand turns over six figures with its iconic boomerang pillowcase

Once you invest in a silk eye mask and a pillowcase it’s very difficult to go back.

I first invested in a few silk pieces during Covid when we were spending more time than ever before in our homes and I was wanting to improve my sleep routine.

Aussie-run business Sleepy Girl has found its own niche in the space in the beauty and wellness sector by addressing common skincare and haircare challenges.

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Sleepy Girl originated from the founder’s personal battle with skin issues and the perennial struggle against bed hair, split ends and related concerns.

Turning a personal predicament into a flourishing venture, Sleepy Girl has achieved six-figure success with its flagship product the boomerang silk pillowcase.

In Australia, the scarcity of boomerang silk pillowcases has made Sleepy Girl a pioneer in meeting this demand.

Sleepy Girl is an Australian-run business. Credit: Sleepy Girl
Boomerang silk pillowcases are a best-seller. Credit: Sleepy Girl

The company consistently sells hundreds of this style every month, which are priced competitively from $99.79.The silk fabric’s gentle touch reduces friction, minimising the risk of bed hair and split ends, while also being hypoallergenic and beneficial for maintaining skin moisture.

“I first slept on a silk pillowcase three months ago and let me tell you IT’S LIFE CHANGING! It regulates my temperature, it feels nice on the skin and makes incredibly positive changes on my hair,” one woman wrote.

Sleepy Girl has turned over a six figure salary. Credit: Sleepy Girl

“I have been looking for a silk pillowcase for my boomerang pillow for so long! These are a great price and amazing quality, and such a good range of colours. It fits my pillow perfectly and it zips up on the long outer side which is a cool feature,” said another.

A third added: “I’ve bought this as a gift so haven’t tried it out myself. It arrived beautifully wrapped with silk hair scrunchies as a bonus. I know she is going to love it. Beautiful colour and nicely finished off too”.

Sleepy Girl has also curated a range of silk accessories including pyjamas, robes, hair accessories and eye masks.

To shop the full range, visit the website here.

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