It’s the “simply stunning shirt” that became Motto Fashion’s viral best-seller in 2023, and now the “Blogger Shirt” is back for 2024.
But you’ll have to be quick if you want to get your hands on the piece.
The last time it was released last year, the shirt sold out in mere hours — and there are already scores of people on the waitlist this time round.
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The “Blogger Shirt” — which comes in a range of colours and prints — costs $139.95 and has legions of fans for many reasons.
Made from “a fabric that’s so luxuriously soft, it’ll make your skin sing with joy”, Motto Fashion says the stand collar and V-neckline are built to fit and flatter your neck and décolletage.
The relaxed body and scooped hi-low hem offer complete coverage, so you can wear the shirt with full confidence whatever your shape or size.
Designed by Aussie mother-daughter duo Faye Browne and Lauren French of Motto Fashions, what sets the “Blogger Shirt” apart in a crowded market is that each design is part of an exclusive run.
This ensures that those lucky enough to secure a shirt possess a truly special and unique piece.
All the prints, patterns and colours are limited edition, and the shirt can be styled in a relaxed way and tucked out, or styled up and tucked in if you want a more dressy look.
Online shoppers love the “Blogger Shirt”, and many have described it as “amazing”.
“Simply stunning, it’s my favourite shirt — so many comments — the colour is beautiful; it’s so feminine, comfortable and dressy all at once. I love it!” one shopper wrote.
“This shirt might be the hardest working in my wardrobe right now. I’ve worn it to work, wine tastings and the races. It looks fabulous,” another added.
A third said: “This is such a chic, sexy, classy shirt. The colour is divine, the fit is amazing (go true to size). It is a little low cut, but easy to wear a cam underneath. I’m obsessed with this one”.
This isn’t the first viral piece from Motto Fashion, which has also enjoyed recent sales success with its miracle pants that promise to help you to drop a dress size.
The pants, which took two years to design and perfect, range in price from $110-$120.
Thousands of women across the country added them to their wardrobes last year with an outpour of joy about how they looked in them.
“Every woman’s dream,” said one of more than 100,000 reviews.
“My favourite pants!!” said another.
The pants are part of the Miracle Range from Motto, and after their success, shoppers quickly discovered other genius buys from the brand.
The long-sleeved designer tees sold out within 10 minutes of launch and the “Blogger Shirts” are another example of huge success.
The Motto Brand — co-founded by Faye and John Brown 38 years ago — is now run by Faye and their daughter Lauren French.
Recently she brought into the Motto fold comedian Julia Morris, well-known for co-hosting I’m A Celebrity Australia, and the popular TV personality is now an ambassador.
“I’m all about empowering women, and if we can do it with killer style, why the heck not?” Julia told Best Picks.
For more information and to shop the “Blogger Shirt” from Motto Fashion, head here now.
