“Longevity” was a hot topic last year—with more chatter on the horizon for 2024, to judge by Google’s discovery that search volume for the word was up 900 percent year over year. But for the scientists behind Estée Lauder’s Re-Nutriv skincare line, thinking about longevity is just another day in the lab.
The company has been conducting longevity research on the body’s largest organ—yes, we’re talking about your skin—for the last 15 years. That’s longer than some of the tweens you see in line at Sephora have been alive, and in that time, the company has filed 29 worldwide patents and hosted 20 scientific conferences where their findings were presented. And as of this month, that longevity-improving knowledge is coming together in a golden vessel: the brand’s newest moisturizer, the Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Cream.
What does it mean when the principles of longevity are applied to the skin? Basically, it entails aiding current cells to work better, as well as promoting a better future for new cells. The Soft Cream has a patented “Sirtivity-Lp” technology which awaken cells and helps get them in peak performing condition to fight lines, spots, and loss of firmness. Even better, it works fast—with noticeable changes starting within just 14 days of use. Because it’s all about cellular function (not stripping) it can be used in conjunction with the ingredient considered the gold-star of anti-aging, retinol.
The Soft Cream launch comes just weeks after the news that Estée Lauder has partnered with Stanford Center on Longevity to further the conversation on skin, aesthetics, and the growing human lifespan. Feels like a relationship with a lot of longevity.
