Editor Tip: According to Clairol, cool-toned brunettes can use this shampoo to diminish brassy, orange colors, too.
Who It’s Good For: Anyone with blonde or gray hair.
Best for Frizzy Hair: Joico Colorful Anti-Fade Shampoo
Why It’s Worth It: We generally aren’t “anti” much, but when it comes to our beautiful color fading, we’re ready to put up a fight. Thankfully, Joico’s Colorful Anti-Fade Shampoo will do most of the work for us. Nourishing ingredients like camellia oil, rosehip oil, pomegranate, and hydrolyzed keratin repair each hair strand from the inside out and maintain the brilliance of your new hue for up to eight weeks, the brand claims.
Editor Tip: The ingredients are housed in liposomes, which release them throughout the day for a lasting effect.
Who It’s Good For: Anyone who wants to stretch out the time between salon visits.
Best Luxury: Virtue Labs Recovery Shampoo
Why It’s Worth It: Chicago-based hairstylist Alex Brown counts this among her all-time favorite color-safe shampoos. “It works to repair dry, damaged hair by depositing keratin back into the broken pockets of the hair strands that are caused by bleach, heat, and other chemicals,” she says, adding it leaves your hair feeling super soft and nourished.
Editor Tip: Virtue’s Full Shampoo, a “gentle, non-sulfate shampoo which gives hair volume and has the brand’s patented Alpha Keratin 60ku to keep hair looking healthy and shiny,” if you’re looking for a volumizing formula.
Who It’s Good For: People who’ve gotten especially damaging color services, like bleach.
Best Vegan Shampoo: Pureology Strength Cure Sulfate Free Shampoo
Why It’s Worth It: The real deal, this won a 2022 Best of Beauty Award. The key players at hand are keravis — a plant-based protein to strengthen — and a UV-filtering antioxidant called astaxanthin. If those sound unfamiliar, don’t sweat it: All you need to know is that they’ll mend breakage and fortify your strands, even if you’re working with bleached hair.
Editor Tip: The scent is sweet and juicy, thanks to notes of raspberry and peach.
Who It’s Good For: Those looking for a vegan formula.
Best for Breakage: Briogeo Color Me Brilliant Shampoo & Conditioner
Why It’s Worth It: People who’ve undergone color treatments, keratin treatments, or relaxers can benefit from this shampoo — whatever their hair type. This formula, which includes a Color Protect Primer to minimize heat-induced color loss, utilizes powerful, plant-derived ingredients such as turkey tail mushroom, bamboo leaf extract, and radish root ferment to preserve color. Meanwhile, a blend of sunflower seed, linseed, and apricot kernel oils promotes a glossy, healthy finish.
