GHD’s Max Styler Cut the Straightening Time for My Thick, Curly Hair in Half | Review

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Halfway through my first time trying out the flatiron, I admired the silky texture across the entire tool, which helped me easily grip it. Even when I straightened the hair at the crown of my hair, the Max Styler never slipped out of my hands. Usually, this area calls for a few unusual angles and twists of the arm to maintain a good handle on the iron. 

Speaking of awkward angles, the Max Styler’s power cord oscillates as you move the hot tool around, making that dreaded section of hair I usually save for last painless with no cord tangles or knots. 

All the while, GHD’s Max Styler imparts the same temperature with every pass through my hair. Frizzy, low-temp sections of hair are now matters of the past. With just a press of the one (and only) button on the hot tool, its ceramic plates automatically heat up to 365 degrees Fahrenheit and maintain that same temperature the entire time you’re styling your hair. I like to think of this technology similar to cruise control. 

Before

Courtesy of writer

After

Courtesy of writer

Answering my thick, curly hair’s prayers, I no longer have to play the temperature guessing game that results in uneven, damaged hair. The hot tool does it all on its own. And I don’t have to worry about reaching for it multiple times per week because my pin-straight hair now lasts up to six days — give or take depending on New York City’s humidity. 

According to hairstylist Cherin Choi, the set 365-degree temperate maintenance will affect the outcome of your styling, “creating a smooth, constant look that is less damaging to the hair,” she says. Choi notes that simplicity is key when it comes to a user-friendly experience. As for the enlarged styling plates, Choi agrees the time spent straightening would decrease, “allowing a more even heating surface area at once,” she says. 

You pick up your own flatiron to achieve the same results at sephora.com or ulta.com for $219. Trust me, it’s well worth the price tag. But before you go, make sure to check out all of our 2021 Allure Best of Beauty Award winners to discover the latest and greatest beauty products vetted by Allure editors. 


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