As anyone who’s ever styled their own hair knows, your final look is only as good as the hair-care products you use. There’s no one-size-fits-all lineup; after all, everyone’s hair type and styling preferences are different. However, if you want that next-level salon-status blowout, you can’t just wing it. You’ve got to be strategic about what go-to products – from shampoos to reparative treatments – you keep on hand. But with so many new product lines launching monthly, how can you possibly know what the best of the best is? One brand that immediately comes to mind (and one that has been a mainstay on the beauty-editor circuit for years) is Briogeo.
For starters, the Black-owned brand has been a runaway favorite ever since its inception in 2013. Nancy Twine (the brand’s founder and CEO, pre- and post-Wella acquistion) was on a mission to find performance-driven curly hair-care products that were “natural,” but, most importantly, effective. When her search turned up empty, the entrepreneur took matters into her own hands. The result: a six-free hair-care line chock-full of fruit extracts, plant oils, antioxidants, and vitamins without the nasty fillers — including, but not limited to SLS, parabens, sulfates, phthalates, and silicones.
The portfolio sticks to tried-and-true ingredients like charcoal (which exfoliates and gently removes grime and buildup) and ceramides (which help to strengthen strands). Needless to say, it’s about time we gave you a ‘best of’ Briogeo list. All six of these products have earned Allure awards (either Best of Beauty or Reader’s Choice) and many of them have been crowned on more than one occasion. Without further ado, learn about the best Briogeo products, ahead.
Briogeo Charcoal + Tea Tree Cooling Hydration Scalp Mask
PSA: Briogeo’s Charcoal + Tea Tree Cooling Hydrating Scalp Mask is new to the Best of Beauty family this year. For anyone who struggles with dandruff (especially when it’s exacerbated in the dry winter months), this scalp mask will be your newest obsession. The hero ingredient, Binchotan charcoal (a staple across many of the brand’s best-selling products), gently absorbs oil without making roots brittle. A refreshing blend of tea tree, peppermint, and spearmint oils not only gives the formula a minty-fresh smell, but it also hydrates and instantly cools your scalp.
Also, the applicator’s pointy tip allows you to effortlessly draw thin lines, so you don’t miss a section. After just 10 minutes, expect a moisturized scalp that’s not greasy. Pro tip: to get the most out of the mask, start first with an exfoliating shampoo to remove any buildup.
Briogeo Don’t Despair Repair Strengthening Oil Treatment
Briogeo’s Don’t Despair Repair Strengthening Oil Treatment, which features bright red rosebuds suspended in oil, is too pretty not to scoop up. If the presentation doesn’t snag your attention, the instant results will. Trust us: all hair types — straight, wavy, curly and coily — will benefit from this nourishing treatment.